In 2019, a decision was made to modernize the Astor Gallery—a once-luxurious shopping center in Rostov-on-Don that had lost its relevance over the years. We proposed the concept of the trendy and contemporary concept store Telegraph, which would become the city’s new department store and mark the beginning of changes within the shopping center.

Our task was to create an open space on the second floor of the gallery and accommodate corners for dozens of clothing, footwear, and accessories brands. Shopping is an emotional experience. That’s why, in the department store space, we designed a «storyline» for the new store in a backstage-inspired style.

Made in: Blank Architects office
Team: Alexandra Razina, Magda Kmita